The Fruits of Innovation

Long before earning the nickname “start-up nation”, Israel was renowned for its innovation in agriculture. As is usually the case, necessity was the mother of invention. Given the rough desert conditions in much of the country, Israel was forced to create arable land in places where none existed before. Technology was developed to make the…

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Sports Nutrition

SPORTS NUTRITION FLEXING MUSCLE Once the sole province of hardcore athletes, sports nutrition is hitting the mainstream. An increasing number of sports hobbyists and even health-conscious couch potatoes are adding products designed for endurance athletes and body builders into their diet. According to the Nutrition Business Journal, these consumer groups today comprise 95% of a…

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